One clear unit. Controlled external budgets.

Try one weekly Lane Cycle free for 30 days on Discover.

A Lane Cycle is a scheduled operating pass for one active brand or voice space: Lane reviews evidence, proposes the next work, waits for approval, and learns from the result. Add capacity when the work proves useful.

Discover includes a 30-day free trial, then $100/month. Card required; cancel before it ends.

Find your Lane Cycle plan

30-day free trial

Discover

$100/mo

plus approved external budgets

1 active space

1 Lane Cycle each week

For exploring a focused GTM question with one company, product, or voice.

  • Find the channels that win for your North Star
  • Stay present every week on one automatic cadence — no second plan
  • Personal first-run onboarding
  • Discovery, recommendations, and approvable action proposals
  • Async workflow control in the platform

30 days free, then $100/month. Card required; cancel before it ends.

Start your 30-day free trial

Most flexible

Growth

$500/mo

plus approved external budgets

Up to 5 active spaces

5 Lane Cycles each week

For a compact founder or product portfolio that needs a regular operating rhythm.

  • Find the channels that win for your North Star
  • Stay present every week on one automatic cadence — no second plan
  • Allocate weekly cycles across your priority spaces
  • Platform chat and expert controls included
  • Up to 2 cycles on one priority space in a week
Choose Growth

Scale

$1,500/mo

plus approved external budgets

Up to 15 active spaces

15 Lane Cycles each week

For a growing company, venture studio, or multi-market portfolio.

  • Find the channels that win for your North Star
  • Stay present every week on one automatic cadence — no second plan
  • Higher-capacity portfolio operating rhythm
  • Slack collaboration included
  • Up to 3 cycles on one priority space in a week
Choose Scale

Agency

$3,500/mo

plus approved external budgets

Up to 35 active spaces

35 Lane Cycles each week

For agencies and teams operating a substantial client or brand portfolio.

  • Find the channels that win for your North Star
  • Stay present every week on one automatic cadence — no second plan
  • Agency controls and portfolio operating capacity
  • All collaboration channels included
  • Up to 5 cycles on one priority space in a week
Choose Agency

Every tier includes self-serve onboarding in the Luminary Lane app. Weekly Lane Cycle credits are allocated across your active spaces; they are not a generic model-token allowance. Prices are in USD and describe the Lane platform capacity.

Discover free trial: 30 days free for new subscribers, then $100/month. Card required; cancel before the trial ends and you won't be charged. One free trial per account. Growth, Scale and Agency do not include a trial.

One portfolio. Distinct voices.

What can five active spaces be?

Five spaces do not need to mean five unrelated clients. A founder can keep a company, public voice, product, market, and mission current without making every message sound the same.

Space 1

Core company or product

Space 2

Founder or expert voice

Space 3

Product line or offer

Space 4

Regional or language presence

Space 5

Cause, venture, or approved collaborator

Each space keeps its own audience, voice, channels, and approval boundaries. Lane helps the work stay current and learn which space earns attention and traction.

Expand deliberately

Add capacity only when you need it.

Start with the work in front of you. Add a space, cycle, control surface, or collaboration channel when it earns its place.

Extra space + weekly cycle

$100/mo

Add one active brand or voice space and one Lane Cycle each week.

Expert controls

$100/mo

Direct channel and cadence selection while keeping approval guardrails.

Platform chat

$100/mo

Add conversational control inside the Lane platform.

Team collaboration

$200/mo

Add Slack, Teams, and WhatsApp collaboration for your team.

Your external budgets stay visible and under your control.

We do not hide variable costs inside a mysterious token bundle. Your plan sets Lane capacity; your approved operating budget covers the vendors, models, estimated task costs, caps, and approvals that matter to your team.

Variable budgets can include

  • AI text, image, and video generation
  • Advertising and media spend
  • Email delivery, data providers, and connected third-party tools

Use your existing vendor accounts where a workflow supports it, or agree a transparent managed budget. In either case, work stays within the caps and approval path you set.

For agencies and specialists

Bring your channel craft. Lane brings the operating cadence.

Use Lane Cycle capacity to configure, run, and evidence marketing workflows across a client portfolio. We are not here to replace your expertise; we help make it easier to focus that expertise on the work that earns traction.

Choose Agency

How your Lane Cycle plan starts

First-run onboarding turns the plan you choose into an operating model that makes sense for your portfolio.

Step 1

Choose your operating capacity

Select the active brand or voice spaces and weekly Lane Cycles that match the work in front of you.

Step 2

Create your account

Complete self-serve signup in the Luminary Lane app with your selected plan intact.

Step 3

Set up your first Cycle

Configure Lane, guardrails, and the first work you want to run.

Frequently asked questions

What is a Lane Cycle?

A Lane Cycle is one scheduled operating pass for one active brand or voice space. Lane reviews evidence, finds the next opportunity, proposes actions for approval, and records what she learns. Discover cycles focus on discovery and proposals; higher plans can continue through approved execution in connected tools.

What is an active brand or voice space?

A space can be a company, founder voice, product line, regional or language version, cause, related venture, or approved collaborator. Each has its own audience, voice, channels, and approval boundaries.

How does pricing work?

Your monthly commitment has two parts: the Lane plan, which sets active spaces and weekly Lane Cycle capacity, plus the external operating budget you approve for AI generation, media, email, data, and connected tools. The plan is not a token bundle.

Is there a free trial?

Yes, on the Discover plan only. 30 days free for new subscribers, then $100/month. Card required; cancel before the trial ends and you won't be charged. One free trial per account. The trial starts at checkout: $0 is due today, and checkout shows your trial end date. Approved external budgets are separate from the plan.

Can we concentrate cycles on one priority?

Yes. Weekly Lane Cycle credits are allocated across your active spaces. Higher plans permit more cycles on one priority space when a launch, opportunity, or problem needs concentrated attention.

What counts as variable spend?

Variable spend includes AI text, image, and video generation; advertising and media spend; email delivery; data providers; and other third-party services used by an agreed workflow. These are not hidden inside a token bundle.

Do we pay for drafts we reject?

Routine research, drafts, revisions, and learning draw from an agreed monthly working budget whether you keep a draft or not; that is the cost of doing the work and improving the next recommendation. We do not bill draft-by-draft, and Lane does not create billable work outside the agreed plan or budget.

How do we control variable costs?

We agree a working budget for routine research and drafting, then separate activation budgets for higher-cost generation, media, sending, publishing, data, and other external actions. Lane keeps spend visible and does not exceed an agreed limit or activation approval path.

Can we use our existing vendor accounts?

Where a workflow supports it, yes. We can use your existing advertising, email, data, and other vendor accounts, or agree a transparent managed budget for the work in scope.

How do we get started?

Choose the plan that fits your current portfolio, create your account, and continue in the app with that plan selected.

Is my data safe?

Security is a priority. We use enterprise-grade encryption for data transmission and storage, protect your brand assets and content, and do not sell your data. We share only the data necessary with service providers and connected integrations to operate the agreed services. We are working toward SOC 2 readiness for customers who require formal security assurance; Luminary Lane is not yet SOC 2 attested.

Choose your plan