Be clear and reachable when AI does the research.
Buyers increasingly use AI to research options. The useful response is not a gimmick—it is clear public information, evidence behind your claims, and a site that people and machines can navigate.
The public discovery foundation
Useful information first. Optional agent capability second.
A strong public foundation makes it easier for a buyer, a search engine, or an AI system to understand what you do. A2A capabilities make sense when your product exposes an actual service for other agents to use.
Clear public pages
Plain-language positioning, useful pages, and a clear next step for the right audience.
Verifiable claims
Specific, supportable statements that can be checked against the source material.
Crawlable structure
Sitemaps, sensible metadata, and accurate structured data where it represents visible content.
Optional agent interface
An Agent Card or A2A endpoint only when your product has a service other agents should invoke.
How Lane helps
Make your public story accurate before you try to make it machine-readable.
Lane starts with the material you already have—your website, documents, and working conversations. She proposes a Brand Foundation, flags gaps, and brings assumptions back for your confirmation.
- Turn approved brand facts into useful content and channel actions.
- Keep public information aligned as the product, offer, and evidence evolve.
- Propose the relevant technical discovery work for your review—without treating optional conventions as magic.
When A2A is relevant
A2A is for products with a genuine service an external agent can discover and invoke—for example, a structured capability, workflow, or API-backed action. Lane exposes an Agent Card because she offers agent-accessible marketing capabilities.
View Lane’s Agent CardWhen it is not
Most businesses do not need to build an A2A interface to become easier to find. Start with clear, useful information and an intentional crawler policy. Add an agent interface only when it serves a real customer or partner workflow.
Build a public story that earns trust—wherever research happens.
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