Frequently Asked Questions

Luminary Lane is an agentic AI marketing platform featuring Lane, a Chief Marketing AI-Agent. Lane helps teams find, test, and scale the marketing mix that creates traction with human control.

During personal onboarding, point us to the material that matters: your website, brand documents, useful ChatGPT conversations, and any sources covering your positioning, audience, messages, evidence, significant dates, competitors, visual references, and practical guardrails. You do not need to have everything ready. We use what you share to build a brand foundation, fill the missing pieces as proposed assumptions, and bring those items back to you for confirmation before they guide the channel and workflow choices worth testing.

No. The Lane web platform gives your team a full operating surface, while Slack, Teams, and WhatsApp are also available for collaboration. We lead the setup; your role is to share context, review evidence, and make the focus decisions that need your judgment.

Lane coordinates specialized marketing work around the traction question at hand: research, messaging, content, outreach, publishing, distribution, measurement, and iteration within the workflows agreed for your engagement.

No. Marketing is a collection of deep crafts, and the best marketers go deep in specific channels. Lane makes evidence cheaper and faster to gather: she maps the possibilities, rules out weak bets early, and gives the right specialist clear focus to do their best work.

Yes. Agencies, freelancers, and channel specialists can use Lane as an operating system across their client work. They bring the craft; Lane helps configure workflows, gather evidence, and focus that expertise on the work most likely to earn traction.

We map the channels most relevant to your audience and goals rather than promising every social network. During discovery and setup, we confirm the channels and workflows that are available for your engagement.

No. Publishing is not assumed or automatic. We agree on the appropriate review and approval path for the workflows in scope before anything is put into motion.

Routine research, drafts, revisions, and learning draw from an agreed monthly working budget whether you keep a draft or not. We do not bill draft-by-draft, and Lane does not create billable work outside the agreed plan or budget. Higher-cost generation, sending, publishing, and media spend follow the approval path you set.

We use bounded experiments with clear hypotheses and review points. We examine the available evidence together, then make an explicit decision about what to continue, adjust, stop, or focus on next.

Lane starts at $100 per month for the Discover plan, with Growth, Scale, and Agency tiers for more active spaces and weekly Cycle capacity. AI generation, media, email, data, and other third-party spend are separate, visible budgets that stay within your approved caps.

Yes, on the Discover plan only. 30 days free for new subscribers, then $100/month. Card required; cancel before the trial ends and you won't be charged. One free trial per account. The trial starts at checkout: $0 is due today, and checkout shows your trial end date. Approved external budgets are separate from the plan.

Every tier includes the Luminary Lane platform, self-serve onboarding, and the capacity for a defined number of active spaces and weekly Lane Cycles. Your approval guardrails keep the work and external budgets under your control.

Variable budgets can include AI text, image, and video generation; advertising and media spend; email delivery; data providers; and connected third-party tools. We make these costs visible in advance and use them only within the caps and approval paths you set.

No. Choose a plan and create your account in the Luminary Lane app. Your selected plan stays with you through signup.

Choose the plan that fits your current work, create your account, and set up your first active space and Lane Cycle in the app.

Once you sign in to connect it, your agent can list your brands, read a brand’s setup (foundation, objectives, personas, and voice), and make edits directly, which apply immediately and replace what was there, so it is worth checking what your agent changed. Lane runs the marketing work in its own cloud; your agent is a remote control for it.

It cannot approve, publish, send, spend, or delete anything, change your budgets or Lane’s run settings, or choose who an outreach email goes to. Approval tools are not even visible to a connected agent. You approve in the Lane Actions queue in the app, and only you choose recipients there.

What it reads from your brands, such as the brand setup described above, becomes part of your conversation with that agent, so your agent provider’s own terms and privacy policy apply to it. For Lane, we do not sell your data and share only the data necessary with service providers and connected integrations to operate the agreed services. Read our Privacy Policy.

We have tested Claude, ChatGPT and Hermes. Claude and ChatGPT each connect on your own: add https://mcp.luminarylane.app/mcp as a custom connector, sign in, and approve the connection on one page. Hermes connects to the same address with its own sign-in. Whether you can add a custom connector depends on your plan and your workspace settings, and on team plans an admin may need to add it. Lane is a standard remote MCP server with sign-in. We list an agent only after testing it end to end, and we will add more as they pass. We are getting ready to test the newest always-on personal agents. Next to test: Grok Bot. Waiting for general availability: OpenAI Dots, Meta Muse and Claude Duet. None of these are supported yet.

Remove the Lane connector in your agent’s settings; your agent then drops its sign-in and stops working with Lane. A sign-in the agent already holds can keep working until it expires, so if you need access ended right away, contact us. If you set up access with an API key instead, you can revoke that key in the app. Contact support.

Security is a priority. We use enterprise-grade encryption for data transmission and storage, protect your brand assets and content, and do not sell your data. We share only the data necessary with service providers and connected integrations to operate the agreed services. We are working toward SOC 2 readiness for customers who require formal security assurance; Luminary Lane is not yet SOC 2 attested.

You retain ownership of your brand inputs and the client-specific final content created for your use. Luminary Lane retains ownership of the platform, software, models, and underlying infrastructure.

By default, Luminary Lane may use brand inputs, interactions, and generated work to improve our service and AI capabilities. That does not change your ownership of client-specific content. If you need a no-training restriction or specific limits on how your data is used, tell us before onboarding; we can agree those requirements in writing for qualifying engagements.

Yes. You can request complete data deletion by contacting us. We will remove your data within 30 days as outlined in our Privacy Policy.