Lane’s Discover plan now starts with a 30-day free trial. This post explains what that gets you, what it does not, and what happens on day 30, so you can decide before you enter a card.

The short version: 30 days free for new subscribers, then $100/month. Card required; cancel before the trial ends and you won’t be charged. One free trial per account.

What you get in 30 days

Discover is our entry plan. It includes 1 active space and 1 Lane Cycle each week.

A space is one company, founder voice, product line or other brand you want Lane to work on. A Lane Cycle is one scheduled operating pass for that space: Lane reviews the evidence, finds the next opportunity, proposes actions for you to approve, and records what it learns. On Discover, cycles focus on discovery and proposals.

One cycle a week means about 4 to 5 Lane Cycles fit in 30 days. That is enough to see how Lane thinks about your brand and what it would do next. It is not an unlimited run, and we make no promise about the results you will see.

Nothing goes out without your approval. You review proposed actions in your approval queue before anything is published, sent or spent.

How to start

Choose Discover.
Create your account.
Add a card at checkout. It is required to start the trial.

Nothing is charged today: $0 is due at checkout, and checkout shows the date your trial ends.

What happens at day 30

If you do nothing, your trial converts to a paid Discover subscription at $100/month. If you cancel before the trial ends, you won’t be charged.

To cancel, open Manage billing in your profile in the Lane app and choose Cancel subscription.

A free trial is one per account. If you have subscribed before, you will not get a second one.

External budgets are separate

The $100/month covers Lane’s platform capacity: your active space and weekly cycle. It does not include external spend such as AI generation, media, email delivery or data providers. Those are separate budgets that you approve and cap, and that stay visible to you. The pricing page has the full breakdown.

Is it for you?

The trial suits you if you have one company, product or voice you want to keep current, and you want to see what a weekly cycle of discovery and approvable proposals looks like before paying. If you need more spaces or more cycles each week, Growth, Scale and Agency are on the pricing page; they do not include a trial.

Start your 30-day free trial. 30 days free for new subscribers, then $100/month. Card required; cancel before the trial ends and you won’t be charged.